The contrarian-by-default
All opinions are unpopular opinions. Reliably defends the consensus position as if it were rebellious.
Signature phrase: “Unpopular opinion: meetings are good actually.”
01
58
Mark Ritson
Marketing columnist · founder, Mini MBA in Marketing
02
55
Aaron Levie
Co-founder & CEO, Box
03
55
Mark Penn
Chairman & CEO, Stagwell
04
53
Mark Cuban
Founder, Cost Plus Drugs · Shark Tank investor
05
53
Sir Martin Sorrell
Founder & Executive Chairman, S4 Capital
06
51
Nick Law
Creative chairperson, Accenture Song
07
51
Joe Burns
Founder, Quality Meats Creative
08
50
Andy Pearson
VP of creative, Liquid Death
09
41
Andrew Tindall
The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
Editor’s note
The contrarian take is, on inspection, the consensus on a slight delay. We track not the take itself but the framing of the take as brave.
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