The Audacity Index™
Updated as the desk warrants. Inclusion is, of course, an honor.
Allstorytime CEOvulnerability performance artistframework pastorhustle saintconference reportercontrarian-by-defaultnetworkerDavos detectiverecovery founderrepost auteurbuild-in-public makerprompt evangelistengagement farmerpersonal-brand coachmain charactersatirist
RankLeaderArchetypeScoreΔ
01
Mark Ritson
Marketing columnist · founder, Mini MBA in Marketing
The contrarian-by-default
02
Aaron Levie
Co-founder & CEO, Box
The contrarian-by-default
03
Mark Penn
Chairman & CEO, Stagwell
The contrarian-by-default
04
Mark Cuban
Founder, Cost Plus Drugs · Shark Tank investor
The contrarian-by-default
05
Sir Martin Sorrell
Founder & Executive Chairman, S4 Capital
The contrarian-by-default
06
Nick Law
Creative chairperson, Accenture Song
The contrarian-by-default
07
Joe Burns
Founder, Quality Meats Creative
The contrarian-by-default
08
Andy Pearson
VP of creative, Liquid Death
The contrarian-by-default
09
Andrew Tindall
The World’s Best Ads & Why They Work | Chief Growth Officer @ System1 | Marketing Effectiveness
The contrarian-by-default
Editor’s note
The full field, ranked. Filter by archetype to narrow the survey. The arrow column tracks each leader’s movement since they entered the standings.
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