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Audacity Index Quiz Archetypes Audit my audacity →

The full leaderboardVol. 1 · July 2026

The Audacity Index™ · editorial newsletter

One issue a month. Movers, an archetype deep-dive, the editor’s note. Powered by Substack.

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© 2026 · Thought Leaderboard

The Audacity Index™

Updated as the desk warrants. Inclusion is, of course, an honor.

All storytime CEO vulnerability performance artist framework pastor hustle saint conference reporter contrarian-by-default networker Davos detective recovery founder repost auteur build-in-public maker prompt evangelist engagement farmer personal-brand coach main character satirist

RankLeaderArchetypeScoreΔ

Creative · comedy maker for the ad industry

The satirist57↓ 32

Actor · co-owner, Wrexham AFC · founder, Maximum Effort

The satirist45↓ 43

Founder, Marketoonist · cartoonist

The satirist44↓ 44

Copywriter · ad-industry satirist

The satirist41↓ 89

The satirist35↓ 10

Rob Estreitinho

Running salmonlabs.co

The satirist24↓ 6

Editor’s note

The full field, ranked. Filter by archetype to narrow the survey. The arrow column tracks each leader’s movement since they entered the standings.

Diagnostic · 10 questions

What’s your archetype?

Take the quiz. Get sorted. Share the diagnosis.

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